Camerawork:
The first shot is a close up of a letter which immediately draws attention to it and lets the audience know that this as well as the character it is addressed to will be of high importance throughout the film.




Editing:
Cross-cutting between following the card and Elle getting ready occurs throughout the opening sequence which creates a link between them and lets the audience know they are happening at the same time. An action match on the card sliding under the door is used to further highlight its importance. When we are following the card through the house, slow motion is used in contrast with sped up sections which creates a sense of the wild and exciting lives the girls in the sorority lead. Furthemore, jump cuts are used between shots of the girl carrying Elle's card which adds to this and also creates suspense as she carries it closer and close to Elle.
Mise-en-scene:


High-key and natural lighting is used throughout the sequence to create a light-hearted, happy atmosphere and a scene that looks natural and inviting to the audience.
The colour pink is used repeatedly in the opening sequence in almost every shot, this shows that it is Elle's favourite colour and is a stereotypically "girly" colour so sets up a preconceived idea of what she is like for the audience.
The text for the credits is also pink, and white, which connotes both femininity and innocence/purity. They are reminiscent of candy which conveys the idea that Elle is quite sugary sweet and possibly fake.
Props such as Elle's hairbrush, nail polish, and mirror reveal she information about her including a) she is a stereotypical, fashion and beauty-obsessed girl, and b) she is the president of the Delta Nu Sorority, showing she must be popular and well-known among the other girls.
Sound:
Throughout the opening the non-diegetic sound of a song entitled 'Perfect Day' can be heard; the fact that it is very upbeat combined with the lyrics reflect Elle's own "perfect" life, however the lyric 'don't you try to rain on my / perfect day' could be foreshadowing the fact what is to come in the story when Elle's boyfriend dumps her. Therefore a sense of mystery is created as the audience question whether her 'perfect day' will remain so. Dialogue between Elle and the person she is talking to on the phone show she is interested in typically feminine activities like shopping, reinforcing the stereotyped idea the audience is forming of her. Ambient sound is also used, mainly crowds and people talking, which helps to immerse the audience in the film world and make them feel more included into it.
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